"Many colorists fall into the Fast Food Hairdressing trap--they skip the consultation, grab the swatch book, tell clients to pick out their color, and they put it on. What happens when the client is unhappy with the outcome? You hold up the book and say, 'Well this is the color you picked out. See it's exactly the same color as the swatch.' We need to get rid of the Fast Food Mentality and enter the Fine Dining. 'Let me walk you through our specials. May I suggest the fish?' Clients are looking to you to know what's best."